Modernizing the Drainage Industry: A Smarter Way to Find Solutions

With our new brand refresh, we set out with a clear goal: modernize the drainage industry while making it easier than ever for customers to find the right solutions with confidence.

We wanted the experience to be simple, intuitive, and visually appealing, without sacrificing the technical details professionals rely on. To accomplish this, we streamlined our visual identity by simplifying our color palette to black and white, accented with our signature VODALAND color. This intentional choice allows our newly updated product photography to truly shine.

Our new photos highlight the products with improved lighting and perspective, making them easier to view and understand. By removing visual clutter, we created a clean, sharp experience that keeps users focused and eliminates confusion.
But this refresh goes far beyond aesthetics.

Designed for Real People and Real Problems

At our core, we are still a company that believes in real human support. You can always reach out to our team for installation guidance, product questions, or direct assistance from an engineer. The new design enhances that philosophy by creating an interface that supports clarity, confidence, and ease of use.

A More Intuitive E-Commerce Experience

We restructured our online sales site to make finding solutions faster and more intuitive. A new “Applications” header allows customers to browse by use case. Which is perfect for those who know what problem they’re solving but aren’t yet sure which product they need. This change removes friction and helps guide customers to the right solutions without guesswork.

A Data-Driven Solutions Platform Built for Professionals

Alongside our e-commerce update, we fully developed a Solutions Site. This is a platform designed specifically for engineers, contractors, and professionals who need precision.

This site is intentionally data-driven, with a strong focus on specifications and calculations.

Users can now plug in project specifications to receive tailored product and solution recommendations. Even better, projects, measurements, and calculations can be saved and revisited later, creating a personalized library that keeps everything organized for future work.

Engineered Intelligence That Changes the Game

At the core of our Solutions site is a powerful, engineer-built drainage calculator. This is where users can plug in their project details to receive tailored product and solution recommendations.

Within the calculator, users can:

• Enter their geographic location
• Pull real-time rainfall data from trusted weather services
• Input project specifications and measurements
• Select products for comparison

Using this information, the calculator shows drain fill percentages and performance comparisons, clearly identifying which solution works best for each specific application.

Even better, all projects, measurements, and calculations can be saved and referenced later, creating a personalized project library that keeps everything organized and easy to access for future work.

This isn’t just a convenience, it’s a game changer. By removing guesswork and replacing it with real calculations and engineered insight, we’re delivering drainage solutions professionals can trust every time.

A Smarter, Faster Way Forward

This evolution across our brand, tools, and platforms represents more than a new look. It redefines how customers reach their solutions through intelligent technology, streamlined design, and expert support.

Faster. Smarter. More intuitive than ever before.